Branding
What Is Positioning?
If there’s a marketing term that gets thrown around more than any other, it’s “positioning.” I can’t imagine a marketing plan out there that doesn’t contain the word, multiple times. But it’s been used and abused so widely, by so many, for so long that it’s likely many people can’t really articulate what it means or why…
Read MoreWhat Is a Brand?
In my continuing theme of talking about the basics of marketing, I’m moving on to a favorite topic: branding. Again, I’m harking back to some notes I made several years ago after studying the writings of many smart people on the topic of what branding (in the corporate and product sense) is all about. These notes…
Read MoreNaming Your Startup: 7 Tips for Success
Once you’ve made the decision to launch a new business and have at least the basic resources in place to get started, undoubtedly one of the biggest challenges you’ll face is deciding what to name it. For a task that seems so simple on the surface, most experienced entrepreneurs will admit that they spend an…
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