I Told You We Were in a Startup Boom

fireworks

And it seems to be raging even more. Thank you, Great Resignation. You’ve started something big. A new survey from Digital.com has found 43% of Americans plan to start a business in 2022. Whoa, that would be a big number! With findings like this, it certainly appears entrepreneurship is continuing to gain ground as a…

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Surfing the Waves of Technology

"Surfing the Waves of Technology" magazine cover

So, all work and no play makes Jack a dull boy, right? I can’t just do all these Flipboard magazines focused on work stuff! A guy has to think about leisure a little bit, too. Thus, early on in my Flipboard content-curation career, I created a magazine devoted to surfing, which has been a lifelong…

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AI Gets Real

"AI Gets Real" magazine cover

Once again, I became really interested in a rapidly emerging area of technology: artificial intelligence, or AI. And, again, my interest was being fed by the fact that I’d been called in to help a new, stealth-mode AI startup. Artificial intelligence wasn’t new by any means at this time. It was just really coming into…

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Drones at Work

"Derones at Work" magazine cover

Another interest of mine that started in about 2012 was drone technology, as I had an opportunity to work with a startup that had developed some amazing, patented technology for consumers to better control drones as they flew them. Later, in 2015, a colleague brought me in to help another, more established company that was…

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Healthcare Tech News

"Healthcare Tech News" magazine cover

Once I’d had success with one Flipboard magazine, I was anxious to create more. The next one was Healthcare Tech News – “Tracking the amazing convergence of med tech and mobile, cloud, Big Data, and wearable technologies devoted to improving our health.” I’d long been all about sharing valuable content for my followers — on…

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Big Data in the Wild

"Big Data in the Wild" magazine cover

The first magazine I launched on the Flipboard platform was Big Data in the Wild – “Real-world examples of how big data is making big impact.” I believe the year was 2012 or 2013, as I was getting more and more involved in a fast-growing community and events organization for data & analytics professionals called…

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My Flipboard Magazines

Remember when the iPad first launched? I sure do. I was right there on Day One at the Apple Store, as I usually am for all the cool, new stuff. (Not just because I’m a tech-nut, but being an Apple shareholder kind of makes me want to do that, too!) One of the first really…

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Brad Feld On ‘When to Quit Your Day Job’

(This post first appeared at MinneInno.com, “Your Source for Local Innovation in Minnesota: Innovation, Startups, and Tech.”) Few VCs have the success record of Brad Feld of Foundry Group in Boulder, Colorado, and even fewer as many writing credits. That includes several best-selling books. Well, now he’s uncorked another title, this time with coauthor Sean…

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What Is Positioning?

If there’s a marketing term that gets thrown around more than any other, it’s “positioning.” I can’t imagine a marketing plan out there that doesn’t contain the word, multiple times. But it’s been used and abused so widely, by so many, for so long that it’s likely many people can’t really articulate what it means or why…

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What Is a Brand?

glass of beer with Brand logo

In my continuing theme of talking about the basics of marketing, I’m moving on to a favorite topic: branding. Again, I’m harking back to some notes I made several years ago after studying the writings of many smart people on the topic of what branding (in the corporate and product sense) is all about. These notes…

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