Insights: A Sampling of Writings

a helping hand

Why a Coach?

As I launch this new Entrepreneur Coaching site of mine, I thought it would be helpful to step back and talk a bit about “The Why.”  Specifically, why would I want to start doing this, what motivated me, and how does coaching benefit you, the entrepreneur? First of all, I don’t want this to be…

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guy wearing boots on dock

Bootstrapping: Why Do Entrepreneurs Do It, and How?

The word “bootstrapping” actually has several meanings according to Wikipedia. But in a business context, it means “to start a business without external help (capital).” You can read more about that specific meaning, also called “bootstrap funding,” here on Wikipedia — lots of helpful information there. Okay, now that I’m sure you know what it means……

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Graeme Thickins On Tech blog image

Reflections & Analysis About Innovation, Technology, and Startups

Those are the words I chose to describe my tech blog, Graeme Thickins On Tech, which I launched in 2005. Over those dozen years, I’ve written some 650 posts. All told, those would total up to something close to 1,000,000 words. Yes, a million! What have I learned? To say a ton would be an…

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man pushing boulder uphill

There’s Something You Need to Know About Startup Marketing

Here’s a bulletin: it’s damn hard! Okay, that may not be news to you if you’ve done at least one startup. But what’s not well known is that many inexperienced founders — and investors, too — think it bears little resemblance to traditional brand marketing, and that it can be done with, um, little or no money. I’m…

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metal type - letters

Naming Your Startup: 7 Tips for Success

Once you’ve made the decision to launch a new business and have at least the basic resources in place to get started, undoubtedly one of the biggest challenges you’ll face is deciding what to name it. For a task that seems so simple on the surface, most experienced entrepreneurs will admit that they spend an…

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glass of beer with Brand logo

What Is a Brand?

In my continuing theme of talking about the basics of marketing, I’m moving on to a favorite topic: branding. Again, I’m harking back to some notes I made several years ago after studying the writings of many smart people on the topic of what branding (in the corporate and product sense) is all about. These notes…

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What Is Positioning?

If there’s a marketing term that gets thrown around more than any other, it’s “positioning.” I can’t imagine a marketing plan out there that doesn’t contain the word, multiple times. But it’s been used and abused so widely, by so many, for so long that it’s likely many people can’t really articulate what it means or why…

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Brad Feld On ‘When to Quit Your Day Job’

(This post first appeared at MinneInno.com, “Your Source for Local Innovation in Minnesota: Innovation, Startups, and Tech.”) Few VCs have the success record of Brad Feld of Foundry Group in Boulder, Colorado, and even fewer as many writing credits. That includes several best-selling books. Well, now he’s uncorked another title, this time with coauthor Sean…

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My Flipboard Magazines

Remember when the iPad first launched? I sure do. I was right there on Day One at the Apple Store, as I usually am for all the cool, new stuff. (Not just because I’m a tech-nut, but being an Apple shareholder kind of makes me want to do that, too!) One of the first really…

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"Big Data in the Wild" magazine cover

Big Data in the Wild

The first magazine I launched on the Flipboard platform was Big Data in the Wild – “Real-world examples of how big data is making big impact.” I believe the year was 2012 or 2013, as I was getting more and more involved in a fast-growing community and events organization for data & analytics professionals called…

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"Healthcare Tech News" magazine cover

Healthcare Tech News

Once I’d had success with one Flipboard magazine, I was anxious to create more. The next one was Healthcare Tech News – “Tracking the amazing convergence of med tech and mobile, cloud, Big Data, and wearable technologies devoted to improving our health.” I’d long been all about sharing valuable content for my followers — on…

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"Derones at Work" magazine cover

Drones at Work

Another interest of mine that started in about 2012 was drone technology, as I had an opportunity to work with a startup that had developed some amazing, patented technology for consumers to better control drones as they flew them. Later, in 2015, a colleague brought me in to help another, more established company that was…

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"AI Gets Real" magazine cover

AI Gets Real

Once again, I became really interested in a rapidly emerging area of technology: artificial intelligence, or AI. And, again, my interest was being fed by the fact that I’d been called in to help a new, stealth-mode AI startup. Artificial intelligence wasn’t new by any means at this time. It was just really coming into…

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"Surfing the Waves of Technology" magazine cover

Surfing the Waves of Technology

So, all work and no play makes Jack a dull boy, right? I can’t just do all these Flipboard magazines focused on work stuff! A guy has to think about leisure a little bit, too. Thus, early on in my Flipboard content-curation career, I created a magazine devoted to surfing, which has been a lifelong…

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