Marketing
Naming Your Startup: 7 Tips for Success
Once you’ve made the decision to launch a new business and have at least the basic resources in place to get started, undoubtedly one of the biggest challenges you’ll face is deciding what to name it. For a task that seems so simple on the surface, most experienced entrepreneurs will admit that they spend an…
Read MoreThere’s Something You Need to Know About Startup Marketing
Here’s a bulletin: it’s damn hard! Okay, that may not be news to you if you’ve done at least one startup. But what’s not well known is that many inexperienced founders — and investors, too — think it bears little resemblance to traditional brand marketing, and that it can be done with, um, little or no money. I’m…
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