Posts Tagged ‘marketing’
What Is Positioning?
If there’s a marketing term that gets thrown around more than any other, it’s “positioning.” I can’t imagine a marketing plan out there that doesn’t contain the word, multiple times. But it’s been used and abused so widely, by so many, for so long that it’s likely many people can’t really articulate what it means or why…
Read MoreThere’s Something You Need to Know About Startup Marketing
Here’s a bulletin: it’s damn hard! Okay, that may not be news to you if you’ve done at least one startup. But what’s not well known is that many inexperienced founders — and investors, too — think it bears little resemblance to traditional brand marketing, and that it can be done with, um, little or no money. I’m…
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