Naming Your Startup: 7 Tips for Success

metal type - letters

Once you’ve made the decision to launch a new business and have at least the basic resources in place to get started, undoubtedly one of the biggest challenges you’ll face is deciding what to name it. For a task that seems so simple on the surface, most experienced entrepreneurs will admit that they spend an…

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There’s Something You Need to Know About Startup Marketing

man pushing boulder uphill

Here’s a bulletin: it’s damn hard! Okay, that may not be news to you if you’ve done at least one startup. But what’s not well known is that many inexperienced founders — and investors, too — think it bears little resemblance to traditional brand marketing, and that it can be done with, um, little or no money. I’m…

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Bootstrapping: Why Do Entrepreneurs Do It, and How?

guy wearing boots on dock

The word “bootstrapping” actually has several meanings according to Wikipedia. But in a business context, it means “to start a business without external help (capital).” You can read more about that specific meaning, also called “bootstrap funding,” here on Wikipedia — lots of helpful information there. Okay, now that I’m sure you know what it means……

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Why a Coach?

a helping hand

As I launch this new Entrepreneur Coaching site of mine, I thought it would be helpful to step back and talk a bit about “The Why.”  Specifically, why would I want to start doing this, what motivated me, and how does coaching benefit you, the entrepreneur? First of all, I don’t want this to be…

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