Posts Tagged ‘featured post’
I Told You We Were in a Startup Boom
And it seems to be raging even more. Thank you, Great Resignation. You’ve started something big. A new survey from Digital.com has found 43% of Americans plan to start a business in 2022. Whoa, that would be a big number! With findings like this, it certainly appears entrepreneurship is continuing to gain ground as a…
Read MoreBrad Feld On ‘When to Quit Your Day Job’
(This post first appeared at MinneInno.com, “Your Source for Local Innovation in Minnesota: Innovation, Startups, and Tech.”) Few VCs have the success record of Brad Feld of Foundry Group in Boulder, Colorado, and even fewer as many writing credits. That includes several best-selling books. Well, now he’s uncorked another title, this time with coauthor Sean…
Read MoreWhat Is Positioning?
If there’s a marketing term that gets thrown around more than any other, it’s “positioning.” I can’t imagine a marketing plan out there that doesn’t contain the word, multiple times. But it’s been used and abused so widely, by so many, for so long that it’s likely many people can’t really articulate what it means or why…
Read MoreWhat Is a Brand?
In my continuing theme of talking about the basics of marketing, I’m moving on to a favorite topic: branding. Again, I’m harking back to some notes I made several years ago after studying the writings of many smart people on the topic of what branding (in the corporate and product sense) is all about. These notes…
Read MoreNaming Your Startup: 7 Tips for Success
Once you’ve made the decision to launch a new business and have at least the basic resources in place to get started, undoubtedly one of the biggest challenges you’ll face is deciding what to name it. For a task that seems so simple on the surface, most experienced entrepreneurs will admit that they spend an…
Read MoreThere’s Something You Need to Know About Startup Marketing
Here’s a bulletin: it’s damn hard! Okay, that may not be news to you if you’ve done at least one startup. But what’s not well known is that many inexperienced founders — and investors, too — think it bears little resemblance to traditional brand marketing, and that it can be done with, um, little or no money. I’m…
Read MoreReflections & Analysis About Innovation, Technology, and Startups
Those are the words I chose to describe my tech blog, Graeme Thickins On Tech, which I launched in 2005. Over those dozen years, I’ve written some 650 posts. All told, those would total up to something close to 1,000,000 words. Yes, a million! What have I learned? To say a ton would be an…
Read MoreBootstrapping: Why Do Entrepreneurs Do It, and How?
The word “bootstrapping” actually has several meanings according to Wikipedia. But in a business context, it means “to start a business without external help (capital).” You can read more about that specific meaning, also called “bootstrap funding,” here on Wikipedia — lots of helpful information there. Okay, now that I’m sure you know what it means……
Read MoreWhy a Coach?
As I launch this new Entrepreneur Coaching site of mine, I thought it would be helpful to step back and talk a bit about “The Why.” Specifically, why would I want to start doing this, what motivated me, and how does coaching benefit you, the entrepreneur? First of all, I don’t want this to be…
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